Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.
Highlights from the May 2025 Canada Publisher Trust Index
1. Web Publisher Rankings (Canada)
Top trusted websites for advertisers in May 2025:
- bbc.com
- businessinsider.com
- yahoo.com
2. Mobile App Rankings (Canada)
Apple App Store
- theScore
- Zen Word
- FreeCell Solitaire
Google Play Store
- The Weather Network
- discovery+
- TextNow
3. Connected TV (CTV) App Rankings (Canada)
Roku
- The Roku Channel
- Tubi
- Court TV
Samsung Smart TV
- Xumo Play
- Weather Nation
- fuboTV
Amazon Fire TV
- Fubo: Watch Live
- The Weather Channel
- FOX Sports
Apple TV
- BBC America
- MLB
- HGTV GO
Methodology and Global Scope
Pixalate analyzed over 35 billion programmatic ad impressions across:
- 14+ million websites and apps
- CTV platforms including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV
Quality evaluation is based on:
- Invalid Traffic (IVT) & Ad Fraud
- Made For Advertising (MFA) risk
- Brand safety & viewability
- Ad density & reach metrics
The Publisher Trust Index spans 235+ countries across North America, EMEA, APAC, and LATAM, offering detailed rankings by IAB taxonomy categories.
Additional PTI reports are also available for:
- Brazil
- United States
- United Kingdom
- Germany
- Spain
- Netherlands
- Japan
For full rankings and methodology, visit the Publisher Trust Index report section on Pixalate’s website.
Pixalate’s May 2025 Publisher Trust Index serves as a critical guide for advertisers seeking transparency and trust across Canadian digital and CTV platforms. By offering detailed, data-driven rankings across multiple platforms, Pixalate empowers brands to make informed, high-quality advertising decisions in a complex programmatic environment.
