In a significant step toward greater transparency in the programmatic advertising space, Prebid.org—the organization stewarding open-source Prebid solutions—has launched Prebid Insights, a publicly accessible analytics dashboard. Designed in collaboration with Burt Intelligence, the tool aims to empower the entire Prebid community with actionable, real-time data and trend analysis.
What is Prebid Insights?
- A free, publicly available analytics dashboard embedded on the Prebid.org website.
- Built to surface insights on how Prebid is used across the web.
- Aggregates data from hundreds of thousands of websites running Prebid.
- Offers a user-friendly alternative for tracking Prebid ecosystem adoption.
Dashboard Features
Prebid Insights delivers visibility into:
- Prebid version usage: Understand which versions are most commonly deployed.
- Top-performing bid adapters and modules: See which tools are driving adoption.
- Adoption trends over time: Track growth and changes within the Prebid landscape.
- Ecosystem-wide benchmarks: Compare your configuration to the broader industry.
Strategic Partnership with Burt Intelligence
- Prebid Insights was developed in partnership with Burt Intelligence, a leading analytics platform for digital media companies.
- The collaboration ensures robust data integrity, scalability, and ease of use.
- Combines Prebid’s open-source community ethos with Burt’s deep analytics expertise.
Leadership Commentary
Mike Racic, President of Prebid.org, stated:
“Transparency and collaboration are at the heart of what we do at Prebid.org, and Prebid Insights reflects our continued commitment to empowering the ecosystem with open, actionable data.”
The tool is intended to support publishers, SSPs, developers, and ad tech professionals in making more informed, data-driven decisions.
Use Cases Across the Ad Tech Ecosystem
- Publishers: Benchmark existing Prebid setups and optimize configurations.
- SSPs and developers: Track adoption of specific modules and adapters.
- Ad tech analysts: Monitor Prebid’s growth and technological evolution.
Whether you’re optimizing monetization strategies or analyzing competitive positioning, Prebid Insights is tailored for transparency and strategic foresight.
Continuous Improvement and Ecosystem Support
- The dashboard will be regularly updated with new features and enhanced metrics.
- Prebid.org plans to expand the dataset to cover additional performance indicators.
- Aimed at strengthening the collaborative spirit of the open-source ad tech community.
With the launch of Prebid Insights, Prebid.org cements its role as a leader in open-source ad tech innovation. By giving stakeholders free access to meaningful, real-time ecosystem data, the dashboard promotes transparency, performance benchmarking, and smarter decision-making for all corners of the programmatic advertising world.
