Prescient AI, a cutting-edge marketing mix modeling (MMM) platform, has announced the appointment of Danilo Tauro to its Board of Directors. Tauro, a globally respected figure in AdTech and digital transformation, brings a wealth of experience from roles at Amazon Ads, Uber Advertising, and Procter & Gamble. His addition marks a strategic move to accelerate innovation and solidify Prescient’s position at the forefront of modern marketing measurement.
Why Danilo Tauro’s Appointment Matters
1. A Visionary in Media, Tech, and Data
- Over 15 years of leadership across Amazon, Uber, and Procter & Gamble.
- Expertise in building enterprise-scale data and marketing technologies.
- Senior Advisor at McKinsey & Company and Managing Partner at Aperiam.
2. A Shared Mission to Modernize MMM
- Tauro critiques legacy MMM tools as too slow and costly for today’s needs.
- Praises Prescient AI’s reengineering of MMM to deliver fast, actionable insights.
- Believes the platform offers real-time, omnichannel attribution marketers can trust.
3. Driving Scalable Growth and Ecosystem Integration
- Will advise Prescient AI on growth strategy and go-to-market execution.
- Aims to ensure seamless integration with the broader AdTech ecosystem.
- Focused on delivering a frictionless experience for brands navigating complex media environments.
What Prescient AI Brings to Marketers
1. Revenue-Centric Media Measurement
- Links DTC ecommerce, marketplaces, and retail store data with ad performance.
- Identifies what’s working, what’s not, and where to reinvest for better ROI.
2. Rebuilt Methodology for Modern Marketing
- Unlike legacy MMM from the 1960s, Prescient AI’s model is built from scratch.
- Reflects the real behavior of modern consumers in omnichannel ecosystems.
- Provides ongoing, automated recommendations to optimize media strategy.
Industry Collaboration and Thought Leadership
- Danilo Tauro will appear at Cannes Lions on June 18 alongside:
- Mike True, CEO of Prescient AI
- Lucia Mastromauro, Global VP of Advertising at Deliveroo
- Moderator: Lucas DiPietrantonio, CEO of Darkroom
- The panel will explore how AI and analytics are reshaping media investment strategies.
- Sponsored by Prescient AI, FERMÀT, ReachFaster, Sotto, and hosted at Cannes Confidential by Darkroom.
Danilo Tauro’s appointment to the Prescient AI board reinforces the platform’s mission to revolutionize media measurement through next-generation MMM. As marketers demand faster, smarter, and more transparent attribution, Prescient AI—with guidance from Tauro—is well-positioned to lead the transformation of media ROI optimization across the global advertising ecosystem.
