Project, the award-winning global alliance of creative agencies, announced three major leadership promotions to fuel its mission of delivering transformational brand experiences. The new roles filled by internal talent strengthen Project’s unique alliance model and accelerate innovation across its diverse agency network.
Leadership Appointments
- Marc Cracco, Chief Information Officer (CIO):
Former Chief Technology Officer at Wondersauce, Cracco brings eight years of leadership experience and a strong technology background, including AI implementation expertise. He will spearhead Project’s technology vision while maintaining his role at Wondersauce. - Ed Scott, Chief Operating Officer (COO):
Currently COO at GPJ, Scott is recognized for his business acumen and client-focused approach. He will lead operational excellence and support scalability across the alliance, continuing his leadership at GPJ. - Lionel Curt, Managing Director, Project EMEA:
Founder and CEO of MNSTR, Curt is charged with expanding Project’s presence in Europe, the Middle East, and Africa. His proven track record in agency growth and brand building positions him perfectly for this strategic role.
Strategic Agency Integration
Project is also integrating two of its agencies—Shoptology, a commerce-focused firm, and Motive, a creative advertising agency. This union combines commerce strategy expertise with cultural creativity to drive impactful, commerce-infused campaigns. Motive’s leadership, including President Matt Statman, will be augmented by Charlie Anderson, who will lead the new Commerce Studio.
Executive Insights
Chris Meyer, Project CEO, expressed confidence in the leadership team’s ability to drive the network’s growth and innovation. Matt Statman emphasized the power of cross-agency collaboration and the strategic momentum from the Shoptology-Motive integration.
These leadership moves and strategic integrations reflect Project’s commitment to evolving its global creative alliance, combining technology, creativity, and commerce to deliver integrated solutions for its clients worldwide.
