Provide Media is doubling down on its commitment to ethical, high-impact student acquisition—bringing in a seasoned leader to steer the charge.
The performance marketing firm announced the appointment of Nick Giatroudakis as Executive Vice President of Strategy, a newly created role aimed at deepening support for higher education institutions under increasing pressure to hit enrollment targets without compromising trust or compliance.
With nearly two decades in higher ed marketing, including key leadership roles at Grand Canyon University, Jornaya, DoublePositive, and Zeta Global, Giatroudakis brings a rare blend of institutional, startup, and agency-side experience. At Provide, he’ll be tasked with refining the firm’s education portfolio, aligning solutions with institutional priorities, and ensuring every prospective student engagement is rooted in intent, ethics, and transparency.
“Nick is a force multiplier,” said Craig Rosenfeld, Co-President of Provide Media. “He brings deep knowledge, heart, and the strategic clarity institutions need right now.”
The Timing Couldn’t Be More Critical
Higher education is facing a perfect storm: tightening enrollment funnels, budget scrutiny, and the growing imperative to reach students where they are—digitally, compliantly, and with relevance. With college-bound audiences more fragmented and skeptical than ever, trust and timing have become the cornerstones of successful outreach.
And that’s exactly where Giatroudakis plans to focus.
“There’s never been more pressure on institutions to meet enrollment goals,” Giatroudakis said. “But doing so responsibly is non-negotiable. We’re not just generating leads—we’re helping real people make life-changing decisions.”
His mission: bridge strategic enrollment needs with student-first acquisition practices that respect both brand safety and personal intent.
A Performance Marketing Firm with Principles
Backed by Factua and based in Pearl River, NY, Provide Media specializes in high-intent lead generation across education, insurance, financial services, and home services. The firm’s edge? A combination of compliance-first marketing, robust affiliate networks, and a relentless focus on ROI without cutting ethical corners.
From media buying and creative development to prospective student outreach, Provide serves as a trusted growth partner for institutions seeking scale and quality—not one at the expense of the other.
The Road Ahead
Giatroudakis’ hire marks more than just a strategic move—it signals a values-led approach in an industry that too often defaults to volume over value. His presence may also serve as a competitive differentiator as regulatory scrutiny intensifies around digital student acquisition.
As institutions rethink their approach to enrollment, Provide Media appears well-positioned to lead the next wave—where marketing outcomes are measured not just in leads, but in meaningful, measurable student success.
