Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.
Proxima’s Innovative DTC Segments
- DTC Consumer Segments:
Proxima’s launch allows marketers to seamlessly target high-value consumers in a deterministic, data-driven way. These segments, which are powered by Proxima’s world-class predictive models, are available in the data marketplaces of popular DSPs like The Trade Desk and Yahoo. - Data-Driven Approach:
Proxima’s technology analyzes over $20B in eCommerce transactions and 64 million anonymized shopper profiles to deliver deep insights. Marketers can access DTC consumer segments organized by retail vertical, buyer behavior, and other eCommerce attributes. - AI-Powered Targeting:
In partnership with Narrative, a leading data collaboration platform, Proxima has enhanced its targeting capabilities for programmatic campaigns. Advertisers can find Proxima’s segments by simply searching “Proxima” in their DSP’s data marketplace and select the best-fit segments for their campaigns.
Success Stories and Early Market Reception
- Impressive ROI on Meta Campaigns:
Proxima’s predictive models have already helped clients optimize over $500M in Meta campaigns, delivering exceptional ROI in paid social media advertising. - Positive Early Reception:
The initial market reception of Proxima’s DTC segments has been highly favorable. According to Narrative, Proxima’s datasets generated revenues 4x higher than other onboarded data providers in just a few weeks. The rapid adoption highlights the strong demand for precision targeting of high-value consumers.
Quotes from Key Figures
- Alex Song (CEO, Proxima):
“Brands and agencies are increasingly prioritizing eCommerce and transaction data across their marketing channels to drive better outcomes. Our clients have used Proxima’s targeting tech to optimize over $500M in Meta campaigns with great success.” - Tim Mahlman (CEO, Narrative):
“In just its first few weeks of launching on the DSP marketplaces, Proxima’s datasets have generated revenues 4x higher than any other provider we’ve onboarded. Their data is highly curated and accurate, and the market’s swift adoption proves that advertisers are eager to reach this high-value consumer segment.”
Proxima’s innovative DTC segments, now available on major DSPs like The Trade Desk and Yahoo, offer marketers an unmatched opportunity to target high-value consumers with precision. With the support of Narrative’s data collaboration platform, Proxima is revolutionizing the way programmatic advertisers optimize their campaigns and achieve exceptional ROI.
