PubMatic, a leader in digital advertising technology, has launched its upgraded buyer solution suite powered by generative AI. This marks a significant milestone as the company transitions from a traditional supply-side platform (SSP) to an end-to-end technology company revolutionizing programmatic advertising on the open internet.
- Generative AI-Driven Efficiency
The new platform uses AI to streamline campaign creation and optimization. Buyers can now set campaign goals and audience strategies using natural language, instantly creating curated deals, and benefiting from optimized budget and bid recommendations. - Unified Activation & Insights
Buyers can activate curated deals seamlessly through PubMatic’s Activate platform or their DSP, while gaining real-time insights into supply performance for more informed decision-making. - Omnichannel Scale
PubMatic’s platform enables buyers to tap into premium omnichannel inventory across CTVs, mobile apps, and browsers, enhanced with audience data to drive better targeting and campaign efficiency. - 24/7 Optimization and Privacy Compliance
PubMatic’s AI-powered monitoring agent tracks campaign performance continuously, providing actionable optimization insights. The platform ensures compliance with privacy regulations while enabling privacy-conscious, data-driven targeting. - Support from Industry Leaders
Early adopters like GroupM have seen remarkable improvements in campaign efficiency and ROI, with PubMatic’s platform helping them deliver smarter, more efficient campaigns.
PubMatic’s upgraded buyer platform is setting the stage for the future of programmatic advertising, offering unparalleled supply-path transparency, data-driven optimization, and a seamless, privacy-first approach. By combining AI-powered tools with real-time insights, the platform promises to transform how media buyers engage with advertising across the open internet.
