PulsePoint, a leading health marketing technology company, has announced a strategic partnership with cybersecurity leader HUMAN Security to combat the growing threat of ad fraud in digital healthcare advertising. As healthcare marketers navigate the complex digital landscape, this collaboration brings advanced, AI-driven fraud detection to ensure that campaigns reach real audiences—not bots.
Why Ad Fraud in Healthcare Advertising Needs a Strong Defense
1. IVT is a Major and Growing Problem
- According to Juniper Research, digital ad fraud currently costs advertisers $84 billion annually, projected to climb to $170 billion by 2028.
- In the healthcare space, the impact is more than financial—it affects whether critical health messages reach the right individuals.
2. PulsePoint’s Proactive, Layered Defense Strategy
- HUMAN Security is integrated directly into PulsePoint’s platform.
- This provides cross-channel protection across desktop, mobile, CTV, in-app, and web environments.
- The approach blends real-time detection, pre-bid mitigation, post-bid validation, and manual reviews.
3. HUMAN Security’s Role in Ad Fraud Defense
- HUMAN’s AI-driven platform dynamically evolves to counteract new and increasingly complex threats.
- Their Ad Fraud Defense solution spans the full advertising journey—from pre-bid to post-bid, improving both prevention and measurement.
- As AI-powered fraud campaigns rise, HUMAN’s expertise ensures resilience in PulsePoint’s ad delivery.
Industry Support and Impact
1. Backing from Healthcare Media Leaders
- CMI Media Group, a global healthcare media agency, strongly supports PulsePoint’s commitment to ad integrity.
- CTO Oleg Korenfeld calls the HUMAN partnership “a best-in-class combination” for safe and effective pharma advertising.
- SVP Cliff Covey praises the integration as a critical step in delivering high-trust advertising for healthcare clients.
2. Addressing Industry-Wide Demand for Transparency
- Agencies spending billions on pharma advertising demand verified, fraud-free impressions.
- With this partnership, PulsePoint offers a scalable, trustworthy solution tailored to healthcare’s regulatory and ethical demands.
As digital ad fraud grows in scale and sophistication, especially in high-stakes industries like healthcare, the PulsePoint-HUMAN Security partnership sets a new standard for trust and transparency. By combining deep domain expertise with cutting-edge fraud detection, PulsePoint ensures that pharma brands and health marketers reach real audiences with real impact—safeguarding not just media dollars, but lives.
