Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience (MX) company, has been ranked #26 in the 2025 MM+M Agency 100, which recognizes the top healthcare marketing firms in North America based on revenue. This marks the second time Quad has earned a spot on this prestigious list, highlighting its growing influence in the healthcare sector through integrated marketing solutions that span digital, print, in-store, and omnichannel touchpoints.
Quad’s Integrated Health Marketing Approach
1. Strategic Omnichannel Solutions for Health Brands
- Quad serves as a full-service agency partner, supporting brand launches, rebranding efforts, and holistic campaign management.
- Through Rise (media agency) and Betty (creative agency), Quad provides performance marketing and design strategy tailored for the health sector.
2. Bridging Digital and Physical Experiences
- A Harris Poll study commissioned by Quad revealed 78% of Gen Z and Millennials are driven to visit stores due to print marketing.
- These same consumers value digital enhancements that support—rather than replace—offline shopping.
3. Powerful Packaging and In-Store Marketing
- With a legacy in print, Quad excels at designing packaging and marketing collateral that stand out on crowded pharmacy shelves.
- Their print and media solutions drive brand recall, trust, and repeat engagement.
Proven Success in the Health Industry
1. Extensive Health Industry Portfolio
- Quad currently works with 138+ health clients across all sub-verticals.
- Notable clients include: Abbott, Cigna Healthcare, CVS Health, Humana, Nicklaus Children’s Hospital, and UnitedHealthcare.
- In 2024 alone, Quad added 24 new healthcare accounts and maintained 27 agency-of-record relationships.
2. Scalable Marketing Experience (MX) Platform
- Quad’s MX Solutions Suite integrates creative, media, production, and analytics across online and offline channels.
- Their platform reduces complexity and enhances speed-to-market, compliance, and ROI for healthcare clients.
As Quad continues to climb industry rankings, its recognition in the 2025 MM+M Agency 100 reinforces its position as a trusted partner for healthcare marketers seeking speed, efficiency, compliance, and performance. With a distinct blend of print heritage and digital innovation, Quad empowers brands to build deeper, omnichannel relationships with today’s health-conscious consumers.
