QVC and HSN Join Philo, Turning the TV Stream into a Shopping Spree
Live shopping just found another screen to conquer. QVC Group has officially brought its flagship channels, QVC and HSN, to Philo, the budget-friendly live TV streaming platform with 1.3 million paid subscribers. The launch marks the first time livestream shopping channels have appeared on Philo, signaling a broader shift in how and where audiences are engaging with video commerce.
Available on both Philo’s core paid tier and its free FAST channel lineup, QVC and HSN are now delivering 40 hours of live, shoppable programming daily. That’s a lot of product demos, celebrity hosts, and impulse buys—accessible across phones, tablets, desktops, and smart TVs.
“Philo’s viewers now get two distinct live shopping experiences that align perfectly with their love of entertainment, lifestyle, and personality-driven content,” said David Apostolico, SVP and Chief Distribution Officer at QVC Group.
From Cable Niche to Streaming Staple
What started as late-night television for insomniac shoppers has evolved into a fast-growing format that blends entertainment, commerce, and social media sensibilities. With shows like QVC’s “In the Kitchen with David” and HSN’s “Gotta See G with Giuliana Rancic”, the channels are increasingly personality-led, infotainment-infused, and platform-fluid.
The move to Philo follows QVC Group’s larger omnichannel strategy: be wherever people are watching. And more people—especially younger, mobile-savvy viewers—are watching on ad-supported streaming platforms like Philo. The service already hosts 70+ linear channels and 100+ FAST channels, making it fertile ground for real-time shopping content.
Why It Matters:
- First in the Field: QVC and HSN are the only live shopping networks on Philo, gaining early mover advantage as retail and TV continue to converge.
- 40 Hours a Day of Live Commerce: Across the two channels, viewers get a full lineup of programming with direct buying options.
- Access on Both Paid and Free Tiers: QVC and HSN reach both paying subscribers and free users on Philo, maximizing audience potential.
- Platform Expansion for QVC Group: This follows previous streaming pushes via QVC+, HSN+, and other major FAST and OTT platforms.
- Strategic Fit: With Philo’s emphasis on lifestyle and entertainment content, QVC and HSN bring high-engagement, retail-ready programming to a receptive audience.
Commerce Is the New Content
The QVC-Philo integration is more than just another channel drop—it’s a case study in how retail media meets streaming infrastructure. And it’s happening at a time when traditional ad models are being reimagined and shoppable content is gaining serious traction.
“Live social shopping is no longer just a novelty—it’s becoming a staple of how viewers discover and buy,” said Adam Salmons, Head of Content and Business Development at Philo. “QVC and HSN are leaders in that space, and their arrival marks a meaningful expansion of what Philo can offer.”
Looking Ahead
QVC and HSN already reach over 200 million homes worldwide via cable, over-the-air, and streaming. But integrations like this one show that linear reach alone isn’t enough—brands need adaptive distribution to meet fragmented audiences. By partnering with Philo, QVC Group adds another spoke to its growing wheel of video commerce touchpoints.
