At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.
Innovations from Rakuten Advertising
1. Affiliate Conversion Journey – Transparency API
- Offers publishers next-day access to detailed purchase journey data.
- Enhances attribution visibility beyond the last click, aligning with multi-touch attribution models.
- Helps publishers prove their value throughout the entire customer journey.
- Enables better alignment and trust between advertisers and publishers.
2. Rakuten Advertising Detect
An always-on compliance and safety suite featuring:
- Fraud Detection: Identifies ad hijacking and keyword bidding fraud with AI and data partnerships (Marcode, AdPolice, Search Monitor).
- Anomaly Detection: Sends real-time alerts for irregular affiliate activity.
- Program Monitoring: Tracks financial product performance, competitive content, cashback logs, and rankings.
- Ensures affiliate programs remain brand-safe and fraud-resistant.
3. Storefronts – Influencer Marketing Solution
- Enables seamless collaboration between advertisers and curated creators.
- Creators can build shoppable, brand-exclusive experiences using easy link-in-bio tools.
- Facilitates scale in influencer programs with integrated reporting and strategy support.
- Bridges influencer and affiliate marketing to drive long-term engagement and loyalty.
4. Insights and Analytics Prompt
- AI-powered reporting tool that provides real-time, customized data insights.
- Supports agile decision-making with ad-hoc reports and visual charts.
- Empowers publishers and advertisers with actionable intelligence to optimize strategy.
- Part of Rakuten’s broader “Affiliate Intelligence” initiative for smarter marketing.
Rakuten Advertising’s latest product releases reflect its commitment to advancing the affiliate and influencer marketing ecosystem. By focusing on transparency, safety, and intelligent automation, Rakuten is helping partners stay competitive and agile in a rapidly changing digital environment. These innovations not only improve day-to-day operations but also unlock new strategic opportunities for publishers, creators, and advertisers alike.
