Republica Havas, the agency born and built in the heart of Miami, has been named Miami Agency of the Year 2025 by The Drum, a global authority on media, marketing, and creativity. This historic recognition—the first time The Drum has awarded this title to a Miami-based agency—cements Republica Havas’ role as a creative and cultural powerhouse, not only in its home city but across the Americas and around the world.
This accolade follows Republica Havas’ strong performance in The Drum’s World Creative Rankings 2025, where it ranked:
- No. 15 in the U.S.
- No. 1 in Florida
- No. 30 in the Americas
- No. 64 globally
Why Republica Havas Stood Out
The Drum celebrated Republica Havas for its:
- Consistently bold, multicultural work
- Leadership in defining modern Miami marketing
- Campaigns that spark conversation and reshape brand narratives
According to Gordon Young, Founder and U.S. Editor-in-Chief of The Drum:
“Republica Havas embodies the spirit of Miami—dynamic, diverse, and driven by innovation… producing campaigns that shape conversations and set new standards.”
This praise highlights how Republica Havas harnesses Miami’s cross-cultural vibrancy as a launchpad for creative excellence and meaningful audience connections.
A City and an Agency Aligned
For Jorge A. Plasencia, Co-Founder and CEO of Republica Havas and Global Chief Client Officer at Havas Creative Network, the honor is deeply personal and civic:
“This distinction celebrates not only the extraordinary work of our team but also the beloved city that inspires us every day, and we proudly call home.”
Republica Havas is more than just an agency—it’s a creative beacon reflecting Miami’s energy, innovation, and multicultural heartbeat. It delivers storytelling that resonates across languages, cultures, and platforms.
A Legacy of Purpose-Driven Creativity
Republica Havas is widely recognized as Havas’ lead cross-cultural agency, helping brands unlock growth by connecting deeply with diverse, modern consumers. Its work spans industries and audiences, always rooted in human experience and cultural intelligence.
From global brands to social movements, Republica Havas specializes in crafting purposeful campaigns that inspire change, drive impact, and deliver measurable results.
Luis Casamayor, Co-Founder, Creative Chairman, and President of Republica Havas, shared:
“Being named ‘Miami Agency of the Year’ affirms our relentless pursuit of creative excellence and our passion for telling stories that spark change.”
What This Means for the Industry
This recognition signals a broader shift in the marketing world:
- Multicultural relevance is now a competitive edge.
- Miami is emerging as a creative capital in its own right.
- Independent and cross-cultural agencies are reshaping the future of brand storytelling.
Republica Havas is at the forefront of this evolution—building bridges across cultures and setting a new standard for what it means to be a modern agency in a multicultural world
Winning The Drum’s Miami Agency of the Year 2025 is more than just an award—it’s a symbol of Republica Havas’ enduring impact, both locally and globally. By channeling the soul of Miami into every campaign, Republica Havas continues to lead with heart, strategy, and world-class creativity.
This milestone solidifies Republica Havas as a leader not just in multicultural marketing, but in shaping the future of the global advertising industry.
