Reveal, the leading out-of-home (OOH) measurement platform, has announced the appointment of Lynda Clarizio to its Strategic Advisory Board. This strategic addition supports Reveal’s mission to advance campaign and audience measurement in OOH advertising, especially as the sector nears a critical inflection point.
The move aligns with Reveal’s expansion of its product offerings across dynamic OOH channels including retail media and dynamic vehicle fleets, reinforcing its position as a trusted source for reliable measurement data that empowers advertisers and fuels industry innovation.
Why This Appointment Matters
- Accelerating OOH Measurement Innovation: Reveal is spearheading reliable and consistent measurement for traditional and emerging OOH channels.
- Strategic Growth Leadership: With OOH becoming a bigger part of cross-channel ad strategies, Clarizio’s leadership will help Reveal scale its offerings responsibly and effectively.
- Enhancing Advertiser Confidence: By improving transparency through accurate data and actionable insights, Reveal helps advertisers realize better returns on OOH investments.
Executive Perspectives
“As OOH approaches its inflection point, Reveal is committed to supporting its growth by spearheading groundbreaking ad campaign measurement solutions,”
— Brian Handly, CEO, Reveal
“I am thrilled to partner with Reveal at such a pivotal time for the OOH industry. Accurate and actionable measurement is key to unlocking its full value,”
— Lynda Clarizio, Strategic Advisory Board Member
About Lynda Clarizio
- Current Role: Co-Founder & General Partner at The 98
- Former Leadership: Nielsen, AOL, AppNexus
- Board Experience: Active on corporate and non-profit boards
- Education: Harvard Law School, Princeton University
- Expertise: Digital media, data strategy, tech innovation, business growth
Clarizio brings over 20 years of experience in media and technology, specializing in the use of data to optimize advertising outcomes—exactly the expertise needed to help Reveal lead the next phase of OOH measurement.
Reveal’s Recent Impact
- Campaign Benchmarks Released: Providing data-driven performance insights across 17 industry verticals
- Measured Outcomes: Store visits, in-app actions, website engagement, and brand sentiment
- Platform Goal: Empower advertisers and stakeholders with dependable insights that justify and optimize OOH spend
With Lynda Clarizio’s strategic oversight, Reveal is better equipped than ever to shape the future of OOH measurement and drive adoption among advertisers seeking transparency and effectiveness
Reveal’s addition of Lynda Clarizio to its advisory board signals a bold step forward in advancing out-of-home advertising analytics. Her vast experience and strategic mindset will strengthen Reveal’s efforts to deliver innovative measurement products, making OOH a more data-driven and valuable advertising channel than ever before.
