Rockbot, the leader in on-premise digital media solutions, has announced the appointment of Tyler Lenane as Vice President of Content and Programming. Bringing a rich blend of creative innovation, legal knowledge, and digital media leadership, Lenane will steer Rockbot’s content ecosystem and help the company reimagine in-location media experiences across retail, hospitality, and entertainment environments.
Tyler Lenane’s Industry-Leading Experience
- Previously held key leadership roles at Beats Music, Apple, and Napster.
- Co-founded and served as CEO of Gimme Radio, a streaming platform known for its artist-hosted, genre-specific channels.
- Built thriving music communities and featured over 1,600 artists as contributors.
- Expert at merging content innovation with community-building and platform strategy.
Strategic Focus at Rockbot
As VP of Content and Programming, Lenane will:
- Oversee music and video content curation across all Rockbot properties.
- Lead teams in audio production, visual content, and programming innovation.
- Guide strategic partnerships that amplify Rockbot’s content capabilities.
- Collaborate cross-functionally with legal, licensing, sales, product, and marketing teams.
- Ensure content strategies align with brand identity, audience needs, and venue context.
Executive Endorsement
Garrett Dodge, CEO of Rockbot, said:
“Tyler’s track record of shaping music and media platforms from both the creative and strategic sides is exactly what we need as we intensify our efforts on delivering brand-aligned, customer-curated content experiences.”
Dodge highlighted Tyler’s multifaceted skill set as a critical asset in transforming in-store media nationwide.
Vision for Content at the Intersection of Culture and Commerce
- Lenane is passionate about the intersection of culture, content, and commerce.
- Plans to draw from experiences at Apple, Beats, and Gimme Radio to drive:
- Immersive content experiences
- Retail and hospitality audience engagement
- Real-time, contextual storytelling
- Emphasizes delivering content that “meets people where they are”—in gyms, salons, bars, and airports.
“At Rockbot, we’re doing just that—in retail stores, airports, gyms, salons, and bars across the country,” said Lenane. “I’m psyched to build the future of content experiences that actually matter to real-world audiences.”
Rockbot’s Broader Mission
With a growing national media footprint and a sharpened content strategy, Rockbot is:
- Doubling down on its commitment to personalized, brand-aligned content.
- Turning in-location screens and speakers into valuable audience engagement tools.
- Delivering culturally relevant and community-inspired content that builds loyalty and connection.
- Reinventing digital out-of-home (DOOH) experiences through curated music and media.
Tyler Lenane’s appointment marks a pivotal moment for Rockbot as it accelerates its mission to transform real-world content experiences. Backed by a unique blend of creativity, technology, and strategy, Rockbot is poised to lead the next wave of in-location digital media innovation—empowering businesses to create memorable, resonant moments for their customers.
