Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.
Features of Everywhere Investing
1. Omnichannel Campaign Components
- Personalized offer letters via direct mail.
- Digital ad placements on Facebook, Instagram, Google, Gmail, and YouTube.
- Integrated video advertising and social media promotions.
- Enhanced engagement using QR codes and real-time tracking.
2. Data-Driven Performance Monitoring
- Investors get access to a real-time dashboard to track:
- Mail delivery timelines
- Ad impressions and clicks
- QR code scans and user data
- Campaigns are actively managed by marketing specialists to ensure continual optimization.
3. Why It Matters Now
- With a growing housing shortage and increasing interest in land acquisition, investors face rising competition.
- Freddie Mac highlights the growing importance of development-ready land and impending farmland sales.
- Studies show 91% of marketers see better results from combining direct mail with digital channels, and 60% of consumers are more likely to respond to multi-channel campaigns.
4. Client-Centric Benefits
- Delivers higher conversion rates without increasing advertising workload or budget.
- Provides cost-effective scaling of land acquisition campaigns.
- Amplifies brand presence and credibility across multiple platforms simultaneously.
5. Leadership Insights
- Deb Hofstede, Director of Sales, emphasizes that integrating digital tools with direct mail can “move more leads through the sales funnel faster.”
- Joy Gendusa, Founder and CEO, states, “Everywhere Investing is the natural evolution of our mission to help clients beat out competition without outspending them.”
The launch of Everywhere Investing marks a significant advancement in Rocket Print & Mail’s strategy to empower real estate investors. By merging the proven impact of direct mail with the reach and tracking of digital platforms, the solution addresses today’s competitive pressures in land investing. With robust campaign insights, omnichannel exposure, and expert support, investors can accelerate property acquisition and build sustainable growth — all without increasing their workload.
