Building on a $7 billion investment in Canadian content over the last decade, Rogers Sports & Media has unveiled an ambitious slate of nearly 120 hours of new original programming for HGTV and Food Network, premiering fall 2025. This rich lineup features a mix of celebrated personalities, fresh Canadian talent, and exciting formats designed to engage audiences and offer innovative advertising opportunities.
Highlights of the New Canadian Originals Slate
Star-Studded Collaborations & New Voices
- Working with iconic Canadian figures and emerging talents to deliver compelling unscripted series across home renovation, design, and culinary entertainment.
- Notable shows include Andy’s East Coast Kitchen Crawl, Bake Master Battle, Come Dine with Me Canada, David Rocco’s Eating Dirty, and The County starring Sarah Keenleyside.
Exclusive Partnership with Scott Brothers Entertainment
- Rogers breaks new ground with HGTV favorites Drew and Jonathan Scott in Property Brothers: Commitment Issues (working title), launching in 2026.
- The show focuses on helping hesitant homebuyers commit to purchases and transforming those homes into dream spaces, blending real estate expertise with inspiring renovations.
Community-Focused Programming
- Home Town Takeover Canada brings small-town revitalization to life with beloved hosts Ben and Erin Napier alongside a new Canadian talent, emphasizing community transformation and local charm.
New Titles in Detail
HGTV Originals:
- Home Town Takeover Canada (8×60 min): Small-town revitalization series inspired by the U.S. hit.
- Property Brothers: Commitment Issues (14×60 min): New series helping buyers confidently purchase and renovate their homes.
- Small Town Escapes with Colin & Justin (20×30 min): Helping buyers find small-town paradise in Nova Scotia.
- The Emily Michelle Project (8×60 min): Budget-friendly home makeovers with thrifting and DIY flair.
- The County (10×60 min): Designer Sarah Keenleyside’s docu-series about life and design in Prince Edward County.
- Top of the Block (40×30 min): Homeowners compete for the title of best house on the block, judged by experts.
Food Network Originals:
- Andy’s East Coast Kitchen Crawl (12×30 min): Chef Andy Hay explores East Coast culinary delights.
- Bake Master Battle (8×60 min): High-stakes seasonal baking competition hosted by Dina Pugliese.
- Come Dine With Me Canada (60×30 min): Amateurs compete with home-hosted dinner parties.
- David Rocco’s Eating Dirty (13×30 min): Celebrity chef’s adventurous journey through Italy’s food culture.
Strategic Impact for Advertisers and Viewers
Kale Stockwell, Director of Original Programming at Rogers Sports & Media, emphasized the value of this robust lineup for both viewers and advertisers. “This slate builds on what makes HGTV and Food Network so popular, offering unique opportunities for advertisers to engage with highly engaged Canadian audiences,” said Stockwell.
Rogers continues to blend content with strategy, leveraging its investment in Canadian storytelling to fuel advertising innovation and audience growth across specialty networks and streaming platforms like Citytv+.
Rogers’ latest slate of original Canadian programming strengthens its position as a leader in content investment and innovation. By combining star power, community-driven storytelling, and fresh formats, Rogers not only entertains but also creates dynamic opportunities for advertisers to connect with viewers through authentic, high-impact campaigns.
