In a digital ecosystem where measuring campaign ROI remains elusive, Brazilian agency Rosh is changing the game. With only 38% of advertisers measuring ROI across traditional and digital platforms (Nielsen, 2024), Rosh’s AI-driven platform Rosh Insights introduces a faster, data-driven solution that transforms how creative performance is analyzed and optimized.
Rosh Insights: AI That Acts Like a Creative Analyst
1. From Weeks to Minutes: Accelerating Campaign Evaluation
- Rosh Insights analyzes up to 150 creatives in just 30 minutes.
- Previously time-intensive tasks are now automated using AI agents and generative models.
- Each ad is broken down by 80+ attributes, from dominant colors to CTA button positions.
2. Conversational Intelligence: Dynamic, Data-Driven Q&A
- Marketers can ask the tool questions like:
- “Which images drive the highest CTR?”
- “Do ads with smiling faces convert better?”
- The system delivers precise, KPI-aligned answers using LLMs and historical performance patterns.
3. Measurable Results Backed by Case Studies
- During testing with Accor Hotels, the platform helped surpass Black Friday sales goals by 50%.
- Past work with Carrefour showed:
- 458% increase in positive sentiment
- 108% rise in comments
- 321% more profile visits
- 52% growth in engagement
4. Privacy-First Insights, Sector-Wide Learning
- Data sets are anonymized by ad group to prevent cross-campaign leakage.
- Future functionality aims to identify industry-wide patterns across categories like fitness, retail, and hospitality.
5. Enhancing—Not Replacing—Creativity
- Rosh sees AI as an enabler, not a substitute for human insight.
- Creative storytelling remains key, especially in sensitive areas like diversity and social responsibility.
- AI simply augments decision-making by reducing guesswork.
With 17 years of strategic and creative expertise, Rosh positions Rosh Insights as more than a platform—it’s a philosophy rooted in data-driven marketing. Now open to external agencies and brands, the platform empowers users to make faster, smarter, and more confident creative decisions, all without complex infrastructure or large analytics teams. Rosh Insights embodies the future of advertising—where data, creativity, and AI converge to produce results that matter.
