In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
Highlights of the Appointment
1. Industry Veteran with a Proven Track Record
- Roy Peters brings over 20 years of experience in influencer marketing, digital talent management, and brand growth.
- His previous roles include senior positions at The Digital Dept, Fullscreen, and StyleHaul Inc., where he led major creator campaigns and helped scale multimillion-dollar operations.
2. Role and Responsibilities at TSS
- As SVP, Creator Management, Roy will lead the division managing over 225 creators with a collective reach of 175+ million followers.
- His focus areas include:
- Expanding strategic brand partnerships
- Enhancing operational efficiency
- Supporting long-term creator growth and development
3. Leadership Endorsement
- Jay Kent-Hume, Co-Founder of TSS:
“Roy’s strategic mindset and experience in the creator economy make him the ideal leader to shape the next chapter of our growth.” - Emily Fonda, Co-Founder of TSS:
“Roy elevates every team he’s part of. His arrival marks a defining moment as we scale and deepen our impact.”
4. Roy’s Vision for the Future
- On his new role, Roy said:
“The Sociable Society is a powerhouse known for integrity, innovation, and creator impact. I’m thrilled to help define the future of this dynamic industry with a world-class team.”
Why This Matters in the Creator Economy
- Strategic Leadership: With Roy’s appointment, TSS strengthens its executive leadership at a time when creators need more robust support, data-driven brand strategy, and global reach.
- Continued Expansion: TSS is doubling down on its mission to elevate creators, drive cultural storytelling, and build partnerships that shape trends.
- Creator-First Approach: Roy’s leadership reinforces TSS’s dedication to authenticity, performance, and long-term success in the creator space.
Roy Peters’s appointment as SVP of Creator Management at The Sociable Society is a landmark development for both the agency and the broader creator economy. With his rich background in digital talent and brand collaboration, Roy is well-positioned to steer TSS’s creator network into its next growth phase — one built on strategy, innovation, and meaningful results.
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