Sabio’s Creator TV Lands on Xumo Play, Blending Social Creators with Streaming TV
Sabio Holdings is betting big on the future of streaming—and it looks a lot like your For You page. The Los Angeles-based ad-tech firm has launched Creator Television® (Creator TV), its free ad-supported streaming channel, on Xumo Play, Comcast and Charter’s joint venture FAST platform.
This move brings a slate of digital-native content—from viral hits to fresh formats—to viewers used to binge-watching influencers on their phones. Now, they can do it from the couch.
And with a content lineup featuring breakout creators like Uncle Roger, Jenny Lorenzo, and Trey Kennedy, Creator TV isn’t just filling airtime—it’s defining a new category of creator-led, TV-ready entertainment.
A Fresh Take on FAST
While the FAST (Free Ad-Supported Streaming TV) space continues to grow rapidly—especially as ad budgets pivot toward scalable, measurable platforms—Sabio’s Creator TV stands out for one reason: it’s purpose-built for a generation that grew up on TikTok, YouTube, and Instagram.
“Creators are the driving force behind the evolution of entertainment,” said Charlie Ibarra, Co-Founder and Head of Content at Creator TV. “We’re blending raw, authentic storytelling with TV-style polish. The result is something familiar yet entirely new.”
Xumo Play, known for its frictionless interface and hundreds of curated channels, provides the ideal launchpad. With backing from two of America’s largest cable providers and distribution across other third-party platforms, Xumo ensures Creator TV doesn’t stay niche for long.
Why It Matters for Marketers and Viewers
- Authenticity Meets Scale: Creator TV brings social media sensibilities—short-form humor, personality-driven content, and direct fan engagement—into living rooms at scale.
- Ad-Supported and Brand-Ready: With Sabio’s proprietary ad tech stack and analytics engine (App Science), brands can reach younger streaming audiences with measurable impact.
- FAST Becoming First Choice: As consumers grow fatigued by subscription overload, platforms like Xumo Play offer free, quality content—and Creator TV gives them a reason to tune in.
Beyond Xumo
Creator TV’s addition to Xumo Play follows recent distribution expansions with Plex, Sling Freestream, and Anoki LiveTVx, indicating Sabio’s aggressive push to blanket the FAST landscape. Each platform unlocks new viewership pockets and more opportunities for ad monetization, especially as traditional linear TV continues its decline.
“We see Creator TV as the next evolution of TV for the creator economy,” said Joe Ochoa, Co-Founder and General Manager of Creator TV. “And we’re building a channel that reflects the voice of the internet—at scale.”
What’s Next
With its creator-first strategy and a growing list of platform partners, Sabio is carving out a distinctive identity in the crowded streaming ecosystem. In a landscape dominated by studio libraries and reality reruns, Creator TV offers something different: fresh formats, rising voices, and a direct line to audiences who want more than just another reboot.
