SafeGuard Privacy has announced the appointment of Andy Hepburn as General Counsel and Chief Legal Officer. Hepburn, a respected corporate legal executive, brings a wealth of experience from both Fortune 500 companies and high-tech startups. His leadership will help SafeGuard Privacy navigate the complex legal landscape of privacy, data protection, and AI regulation while supporting their growing client base.
Andy Hepburn’s Expertise and Role at SafeGuard Privacy
- Broad Legal Experience:
Hepburn’s expertise covers corporate legal affairs with a focus on digital media, privacy and data protection, intellectual property, licensing, e-commerce, and technology sales. - Leadership Responsibilities:
His duties include legal strategy, risk management, corporate governance, contract negotiation, intellectual property protection, mergers and acquisitions (M&A), and public advocacy. - Continuity in Leadership:
Wayne Matus, SafeGuard Privacy co-founder and general counsel, remains with the company as Data Protection Officer and General Counsel Emeritus.
SafeGuard Privacy’s Market Position and Innovations
- Diverse Client Base:
The company serves global brands, agencies, publishers, AdTech and MarTech firms, and healthcare companies managing compliance in privacy and AI regulation. - Key Industry Partnerships:
SafeGuard Privacy powers the IAB Diligence Platform, offering standardized privacy diligence questions for digital advertising participants, and partners with BBB National Programs for industry self-regulation. - Multistate Substantial Compliance Assessment (MSCA):
Recently launched, the MSCA reduces the complexity of multistate privacy compliance by up to 90%, providing a single, high-standard assessment across U.S. states with consumer data protections.
Andy Hepburn’s Vision and Previous Experience
- Statement on Joining SafeGuard Privacy:
Hepburn emphasizes the urgency of addressing AI and evolving legal requirements, aiming to innovate rapidly to meet client needs. - Legal Career Highlights:
Beyond SafeGuard Privacy, Hepburn co-founded Neolaw, advising global companies on legal, privacy, and security compliance. His prior roles include General Counsel at Sizmek, Sony Mobile, EquaTerra, Liaison Technologies, and Georgia-Pacific. - Specialized Expertise:
His career focuses on digital media and advertising, privacy, technology licensing, e-commerce, professional services contracting, and supplier governance.
Andy Hepburn’s appointment as Chief Legal Officer marks a strategic milestone for SafeGuard Privacy as the company advances its leadership in privacy compliance and AI regulation. His extensive legal background and strategic vision position SafeGuard Privacy to continue innovating and delivering value to its diverse client base in an increasingly complex regulatory environment.
