When AI meets accountability in ad tech, results follow—and SearchKings has the trophy to prove it. At the 2025 Google Ads Impact Awards, the North American agency took home the first-ever AI Excellence – Breakthrough Agency award for its AI-powered Call Intelligence technology.
The win, announced during Google Marketing Live, signals more than a pat on the back. It’s a nod from Google to the kind of tech that’s reshaping how service-based businesses—from local plumbers to sprawling franchise networks—run digital campaigns that convert.
The Technology Behind the Win
SearchKings’ Call Intelligence system goes beyond surface-level performance metrics. It taps AI to analyze call leads, grade their quality, and train Google’s bidding algorithm to prioritize the types of interactions that actually lead to sales. The result? A 184% increase in qualified leads—with half the cost per lead.
This isn’t just about more traffic; it’s about smarter traffic. That’s what earned the agency this inaugural award, which honors marketers pushing the envelope with Google Ads and artificial intelligence.
“SearchKings has shown what’s possible when innovative technology meets real-world business needs,” said Miles Savage, Head of Agency at Google Canada. “Their solution delivers enhanced transparency in lead generation and better conversations, not just clicks.”
Why It Matters
In an ecosystem where marketers are awash in data but starved for insight, solutions like Call Intelligence stand out. AI in ad tech isn’t new, but using it to drive measurable, qualitative improvement in lead generation is still rare—and increasingly necessary as businesses demand more than vanity metrics.
The implications are significant for agencies, franchises, and small businesses alike. As AI moves from buzzword to backbone, tools that help businesses optimize campaigns in real time—based on actual outcomes—are setting a new performance benchmark.
Beyond the Award
SearchKings, a Google Premier Partner and Microsoft Elite Partner, works with over 5,000 clients and boasts roughly 2,000 five-star reviews. Their edge? A focus on transparency, strategy, and performance—not just platform familiarity.
“Our mission has always been to help clients generate real business results,” said Matthew Glickman, COO & Co-Founder. “This award reflects our belief that combining human insight with powerful tech like AI leads to better marketing, better conversations, and ultimately, better growth.”
And while awards are nice, Glickman emphasizes this is just the start. The agency plans to continue refining its tech stack and expanding access to performance tools that help businesses cut through the noise and focus on what matters: actual growth.
