Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.
Key Highlights of the Announcement
1. Danzis’s Impact on North American Growth
- Joined Seedtag in 2022 to head North American operations.
- Delivered 120% YoY revenue growth in 2024 across the region.
- Drove an 88% revenue surge in the U.S. during Q1 2024.
- Achieved EBITDA profitability in Canada within nine months of launch.
- Secured key partnerships with top-tier brands like Amazon, Toyota, NerdWallet, and Jaguar Land Rover.
2. Expanded Role as Global CRO
- Will align global revenue strategies across Seedtag’s 16 markets.
- Focus areas include client-centric engagement, data-driven decisions, and scalable market execution.
- Aims to deepen collaboration with agencies, publishers, and global advertisers.
- Will oversee the launch of new contextual ad solutions, including advanced agentic tools and product expansions.
3. Contextual AI as a Competitive Edge
- Seedtag’s proprietary AI, Liz, enables privacy-compliant advertising without personal data.
- Delivers real-time, content-driven targeting, a key differentiator in the post-cookie landscape.
- Supports advertisers in achieving precision targeting while maintaining user trust.
4. Leadership Vision
- Danzis emphasizes a shift in how marketers define and measure success.
- Advocates for localized agility, early insights, and measurable impact.
- Positions Seedtag as a leader in balancing performance and privacy.
Brian Danzis’s promotion to Chief Revenue Officer marks a pivotal moment for Seedtag’s global expansion. With his proven track record in accelerating growth and forging strong brand partnerships, Danzis is set to lead Seedtag into a new era of scalable, privacy-first advertising. Under his guidance, the company will continue to redefine contextual advertising and support its partners in navigating a complex, data-conscious digital landscape.
