Seedtag, the global leader in contextual advertising, has reported a 120% year-over-year growth in the North American market for 2024. The company’s strong performance is attributed to deepening relationships with major advertisers and agencies, leveraging its AI-powered planning and optimization tools to drive success.
- Impressive Growth in North America
Seedtag saw significant growth across North America, including an 88% year-over-year revenue growth in the U.S. during Q1 2025. In Canada, where operations launched just nine months ago, Seedtag achieved EBITDA profitability in Q1, surpassing revenue and profit benchmarks in the U.S. at a similar stage. - 2024 Digiday Media Award and CTV Growth
Seedtag’s Contextual TV product has been a key driver of this success, with Q1 revenue exceeding the total for all of 2024. The integration of Beachfront, a CTV sell-side platform, has strengthened Seedtag’s offering, allowing advertisers to access high-quality, contextualized inventory across both open and managed service environments. - Client Satisfaction and New Partnerships
Seedtag continues to exceed client expectations with its AI-driven optimization, insights, and creative formats. Notable partnerships include Amazon, Nerdwallet, Oura Ring, Qualcomm, Jaguar Land Rover in the U.S., and Toyota, CIBC, and Bell Media in Canada. The company’s expansion efforts include securing new accounts, expanding existing ones, and increasing direct deal sizes by 25%. - Global Expansion and Workforce Growth
Seedtag’s acquisition of JustEggs facilitated its entry into the Australian market, while the company also plans a 25% increase in its North American workforce in 2025. The company’s commitment to diversity is evident with 75% of its 2025 promotions being women and people from diverse backgrounds, including four promotions to Vice President or above. - Looking Ahead
Seedtag is focused on empowering its partners across the media ecosystem, with a strong emphasis on interest-driven targeting as demographic-based methods decline. The company aims to lead the shift towards smarter advertising solutions that eliminate media waste and drive authentic brand connections.
Seedtag’s strong growth trajectory in North America and its innovative approach to contextual advertising positions the company as a leader in the evolving digital advertising landscape. As it continues to expand globally and enhance its product offerings, Seedtag is poised to redefine the future of advertising with a focus on transparency, scalability, and results.
