Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software, has partnered with Bombora, the top provider of B2B data solutions. This collaboration enhances Simpli.fi’s native contextual offerings, enabling more effective and cost-efficient B2B advertising.
Features of the Partnership
- Granular Targeting and Intent Data:
- Combines Simpli.fi’s native targeting platform with Bombora’s patented Company Surge® Intent data.
- Provides performance-driven B2B advertising, ensuring real-time relevance and targeting the right audience.
- Cost-Efficiency and Scale:
- The solution enables advertisers to engage with their target audiences strategically and cost-effectively, without relying on third-party cookies.
- Focus on Privacy-Conscious Advertising:
- Advertisers can reach their audiences while maintaining compliance with privacy regulations and adapting to cookie blockers.
Market Impact and Industry Trends:
- Native Ad Spend Growth:
- U.S. advertisers spent approximately $108.83 billion on native ads last year, highlighting the importance of partnerships like this in addressing fluctuating advertiser needs.
- B2B Categories:
- The partnership expands to 76 B2B categories, including Machine Learning, Artificial Intelligence, and Marketing Technology, offering three times the scale for advertisers.
Award Recognition:
- 2025 Dick Reed Award:
- The Simpli.fi and Bombora integration recently won the prestigious Dick Reed Award for Channel Advancements & Innovation in the Programmatic category, recognizing cutting-edge tools and targeting capabilities.
This partnership between Simpli.fi and Bombora empowers B2B advertisers with a powerful, privacy-conscious, and scalable solution to effectively target their audiences and stay ahead of industry trends.
