Smartly, a recognized leader in AI-powered advertising technology, has announced the integration of Reddit into its unified ad platform. Known for simplifying cross-channel media and creative operations, Smartly now extends its capabilities to one of the internet’s most community-driven platforms—Reddit—empowering advertisers with seamless automation, measurement, and creative optimization tailored to intent-rich audiences.
Highlights of the Integration
Why Reddit Matters for Advertisers
- Reddit boasts over 108 million daily active users and 100,000+ niche communities.
- The platform is a top influencer in purchase decisions, with over 50% of online buying mentions originating there (Brandwatch, Oct 2023–Mar 2024).
- Reddit’s user base engages in authentic, interest-driven discussions, presenting organic opportunities for brand engagement.
Smartly’s Role in Transforming Reddit Ads
- Advertisers can now use Smartly’s unified platform to:
- Activate, manage, and measure Reddit campaigns.
- Apply creative intelligence and automation.
- Orchestrate cross-channel campaigns spanning CTV, social media, the open web, and now Reddit.
- The integration supports Dynamic Product Ads (DPAs), Reddit’s flagship shopping solution, delivering personalized product ads to high-intent audiences.
Executive Insights
- Jen Wong, COO, Reddit: “Reddit is a powerful platform for connecting with shoppers through real conversations. With Smartly’s integration, brands can reach these communities efficiently and authentically.”
- Laura Desmond, CEO, Smartly: “We’re enabling brands to meet Reddit users with the right creative at the right time—enhancing performance while preserving authenticity.”
Strategic Benefits for Advertisers
- Community alignment: Target campaigns to match the tone, interests, and intent of individual subreddits.
- Unified workflow: Manage Reddit alongside other digital campaigns within Smartly’s intelligent platform.
- Creative precision: Deliver timely, engaging, and on-brand content powered by Smartly’s AI-driven creative tools.
- Business impact: Transform complexity into measurable performance and brand growth.
The integration of Reddit into Smartly’s ad tech platform signals a pivotal advancement in community-based advertising. With Reddit’s influential role in purchase behavior and Smartly’s unified campaign orchestration capabilities, brands now have a unique opportunity to scale intent-driven engagement. This move not only diversifies ad reach but also strengthens the connection between creativity, automation, and performance in today’s fragmented digital landscape.
