Snackable Media, a multicultural ad network founded by digital media executive Justin Barton, has announced its acquisition of AdGrid, a leading publisher-first ad operations platform. This acquisition represents a strategic move to expand Snackable Media’s presence in the digital advertising and ad tech industries, allowing them to provide a more comprehensive suite of solutions for publishers, media companies, and content creators.
Highlights of the Acquisition
- Snackable Media’s Focus on Multicultural Audiences:
Under the leadership of Justin Barton, Snackable Media has established itself as a key player in the digital advertising space, specializing in delivering engaging, high-performing content experiences tailored for multicultural audiences. - Integration of AdGrid’s Ad Operations Technology:
The acquisition of AdGrid enables Snackable Media to offer an end-to-end solution for ad management, programmatic monetization, rich media innovation, and audience extension. This integration will further enhance Snackable Media’s ability to provide its partners with a full-stack platform for managing and monetizing their digital ad inventory. - Expanded Capabilities for Publishers and Content Creators:
With AdGrid’s technology, Snackable Media can now offer more advanced tools for programmatic ad management, improving the efficiency and performance of digital advertising campaigns for small and medium-sized publishers. This will help drive higher revenue opportunities and enable publishers to better connect with their audiences.
Statements from Leadership
- Justin Barton (Founder, Snackable Media):
“We are thrilled to bring AdGrid into the Snackable Media family. This acquisition enables us to provide even more value to our partners and expand our capabilities in the ad tech space. Together, we are poised to offer the most comprehensive solutions for ad management, helping publishers and content creators optimize their revenue streams.” - AdGrid’s Role in the Acquisition:
With AdGrid’s expertise in ad operations, Snackable Media now has the opportunity to further strengthen its tech stack and offer advanced monetization strategies that cater to the evolving needs of digital publishers.
Future Outlook
The acquisition positions Snackable Media to take advantage of the growing demand for advanced ad tech solutions, particularly in the multicultural media space. By integrating AdGrid’s platform, Snackable Media will be able to offer a seamless, all-in-one solution for digital advertising, driving improved monetization outcomes and empowering publishers to scale their businesses effectively.
Snackable Media’s acquisition of AdGrid marks a significant milestone in its expansion strategy. The combination of Snackable Media’s expertise in multicultural content with AdGrid’s cutting-edge ad operations technology creates a powerful platform for publishers, media companies, and content creators to maximize their ad revenue potential.
