At one of Toronto’s busiest intersections, technology is meeting tradition in a bold new way. Stingray, a leader in music and video content distribution, has teamed up with BMO to debut a next-generation branch at CF Toronto Eaton Centre, featuring a record-setting digital signage installation that transforms the bank’s physical presence—and possibly the future of in-branch marketing.
Located on the high-footfall corner of Yonge and Dundas, adjacent to Sankofa Square, the new BMO flagship store merges architectural elegance with digital innovation. The centerpiece? A 240-square-meter transparent LED wrap, the largest installation of its kind globally, created by Stingray Business.
A Transparent Leap Forward
BMO’s decision to wrap its two-story corner branch in transparent LED screens wasn’t just for aesthetics—it’s a strategic branding play designed to draw attention without sacrificing interior visibility or client privacy.
Stingray’s setup includes:
- 14.4 million pixels
- 120,000 feet of cabling
- Brightness up to 5000 nits
- Custom modules shaped to fit the building’s unique glass geometry
Mounted directly to the window panes, this ultra-lightweight, high-transparency solution lets the branch communicate boldly with the outside world while retaining a clean, open interior look.
More Than a Visual—It’s a Brand Moment
“This full-wrap, transparent LED screen is the largest of its kind in North America,” said Roy Stanjevich, Head of North American Physical Channels at BMO. “It drives viral moments, high visibility, and reinforces how BMO brings our brand and purpose to life.”
BMO wanted a solution that blended brand storytelling with community engagement. Stingray delivered exactly that, while preserving customer comfort and privacy inside the branch.
“When we shared our interest in pursuing a digital solution that connects BMO more closely to the community… the Stingray team were quick to identify the right product,” Stanjevich added.
A Partnership Built on Experience
More than just hardware, the partnership is about creating immersive, consistent in-branch experiences across the continent. Stingray Business already manages in-store audio, digital content, and media experiences across BMO locations—including the recently acquired Bank of the West branches in the U.S.
“Enhancing the in-store customer experience at every level is our mission,” said Ratha Khuong, GM of Stingray Business. “With BMO, we’ve partnered on a future-forward strategy that reflects both innovation and inclusivity.”
The Future of In-Branch Experience
The Eaton Centre installation isn’t a one-off stunt—it’s a prototype for BMO’s future branches, signaling a broader transformation of physical banking environments in Canada and the U.S.
As banks continue to invest in omnichannel experiences, Stingray’s digital expertise positions it as a key player in how financial institutions blend physical space with digital storytelling. In a market increasingly driven by attention, relevance, and experiential marketing, this LED façade becomes more than just signage—it’s a living, breathing brand canvas.
