Strategus, a leader in data-driven Connected TV (CTV) advertising, announced its new Social Signal CTV Targeting solution powered by GenAI, developed in partnership with consumr.ai. This first-of-its-kind solution transforms real-time social signals from platforms like Meta, TikTok, Reddit, Snap, and X into actionable insights for highly precise CTV campaign targeting.
- Innovative Partnership:
- Collaboration with consumr.ai enables marketers to harness dynamic social conversations, influencers, and trending content.
- Breaks free from typical walled garden constraints, allowing deeper audience understanding.
- Enhanced Audience Segmentation:
- Enables creation of customized audience segments based on social profiles, content, influencers, and trending topics.
- Connects marketers with prospects and customers through data-driven insights.
- Precision Targeting in CTV Advertising:
- Combines social signal intelligence with premium CTV inventory for targeted, impactful ad delivery.
- Brands engage ideal audiences on the largest home screens based on authentic digital engagement.
- GenAI Technology by consumr.ai:
- Scans large volumes of public social data to generate rich audience personas and intent signals.
- Facilitates real-time audience segment creation for programmatic CTV campaigns.
- Focuses on behavioral targeting that respects user privacy.
- Performance Results from Pilot Campaign:
- A three-week pilot with a major Orlando tourist attraction demonstrated:
- 23% lower costs on digital ticket sales.
- 28% lower costs for event calendar conversions.
- Increased website visits and foot traffic.
- Validates the effectiveness of social signal-based targeting for smarter campaigns.
- A three-week pilot with a major Orlando tourist attraction demonstrated:
- Expansion of Strategus CTV Solutions:
- Adds social signal intelligence to existing CTV targeting tools.
- Enables smarter, cross-channel media campaigns that maximize audience insights from social platforms.
The launch of the Social Signal CTV Targeting solution marks a significant advancement in CTV advertising precision. By leveraging GenAI-driven social data insights, Strategus and consumr.ai empower brands to execute more effective, privacy-first campaigns that improve engagement and reduce costs.
