Taboola Unveils Predictive Audiences to Boost Ad Conversions

Taboola Unveils Predictive Audiences to Boost Ad Conversions

Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.

What Is Predictive Audiences and Why It Matters

1. Unlocking Incremental Growth at Scale

  • Advertisers using Predictive Audiences have seen:
    • Up to 270% increase in conversions.
    • 40% year-over-year growth in spend.
    • Stable or improved CPA metrics.
  • Top brands including The Motley Fool, QuinStreet, and NerdWallet are already reaping significant performance gains.

2. AI-Powered Audience Creation

  • Combines first-party conversion data with Taboola’s proprietary AI and open web data.
  • Builds predictive segments of users likely to convert, based on real behavioral signals.
  • Enables advertisers to reach high-intent users across Taboola’s vast publisher and app network.

Core Benefits of Predictive Audiences

1. Efficient User Targeting at Scale

  • AI identifies and targets users based on defined conversion actions (e.g., purchases, leads).
  • Reaches lookalike audiences with a high likelihood to convert, improving return on spend.

2. Flexibility for Campaign Objectives

  • Adjustable audience sizes to balance scale vs. performance:
    • Narrow top-performing segments for higher CVRs and ROAS.
    • Broader segments for wider reach with scalable results.

3. Privacy-Centric and Data-Rich Approach

  • Fully compliant with privacy standards using anonymized signals and selective geo-restrictions.
  • Leverages unique publisher data through Taboola’s code-on-page integrations.

Realize Platform: Performance Beyond Search and Social

1. Expanded Reach Across Channels

  • Realize gives advertisers access to display and native inventory across Taboola’s publisher network, apps, and OEMs.
  • Integrated AI engine continuously optimizes placements for best campaign outcomes.

2. Trusted by Top Performance Marketers

  • The Motley Fool: Improved CPA while unlocking new audiences and driving margin.
  • QuinStreet: Immediate results and easy scaling with high-efficiency targeting.
  • NerdWallet: Boosted ROAS and lead quality through precise audience optimization.

With Predictive Audiences, Taboola strengthens its position as the go-to independent platform for scalable performance marketing. By enabling advertisers to use first-party data combined with powerful AI segmentation, Realize becomes a critical tool for reaching high-value customers across the open web — effectively and at scale.

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