As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.
Highlights of the Partnership
- Expanded Programmatic Audio Inventory:
- TARA Media now provides brand and agency clients with access to Triton Digital’s extensive, programmatic audio inventory.
- This addition complements other media channels within the platform, creating a unified buying experience.
- Omnichannel Media Buying Platform:
- The TARA Media Buying Platform supports multiple channels including CTV, OTT, Online Video, Display, and Native advertising.
- Advanced targeting and data-driven insights enable precise audience reach and improved advertiser transparency.
- Household-Level Targeting:
- The integration maintains granular household-level targeting for advertisers, improving campaign relevance and effectiveness.
- Streamlines the media buying process by reducing the need to work with multiple suppliers for different channels.
Industry Insights
- Jeffrey Kaplan, CEO of TARA Media: Highlights the value of combining programmatic audio with other channels in a single platform to simplify buying and enhance targeting.
- Rebecca Dalby, VP of Demand at Triton Digital: Emphasizes the growing importance of audio advertising and the ability to provide direct access to brand-safe, premium audio inventory.
The partnership between TARA Media and Triton Digital empowers advertisers with seamless access to high-quality audio inventory integrated into a powerful omnichannel platform. This collaboration is set to improve precision, transparency, and efficiency in programmatic media buying, helping marketers capitalize on the rising impact of streaming audio.
