TelevisaUnivision, the world’s leading Spanish-language media company, announced a leadership change in its U.S. advertising division. Donna Speciale will step down as President of U.S. Advertising Sales and Marketing, with Tim Natividad named as her successor effective June 9. Speciale will remain during a transition period to ensure a smooth handover.
- Leadership Transition:
Donna Speciale, who has played a critical role in growing TelevisaUnivision’s advertising business, will step down. Tim Natividad, with extensive experience in platform strategy and digital marketing, will take over. - CEO’s Statement:
Daniel Alegre, CEO, emphasized Tim’s expertise in platform strategy, data-driven marketing, and emerging media as key to accelerating innovation and strengthening TelevisaUnivision’s position in engaging U.S. Hispanic consumers. - Tim Natividad’s Background:
Natividad brings senior leadership experience from top tech and media companies such as TikTok, Roku, Amazon, and Google. His focus has been on digital transformation, platform monetization, and performance marketing. - Natividad’s Vision:
He expressed excitement about joining TelevisaUnivision during a time of transformation, highlighting the company’s strong connection to U.S. Hispanic audiences and the opportunity for brands to grow through cultural relevance and innovation. - Acknowledgment of Donna Speciale:
CEO Alegre praised Speciale’s impactful leadership in expanding TelevisaUnivision’s market presence and attracting hundreds of new advertisers. Speciale’s contributions have been vital in positioning the company for ongoing growth. - Speciale’s Reflections:
Donna Speciale shared pride in leading the team through a phase of growth and reinvention, highlighting initiatives like launching ViX, creator-driven social solutions, and expanding client offerings across platforms.
TelevisaUnivision’s appointment of Tim Natividad signals a strategic move to deepen innovation and capitalize on the growing U.S. Hispanic market. The leadership transition marks a new chapter aimed at enhancing performance and cultural engagement in advertising.
