The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
- Collaboration with Snowflake:
The collaboration with Snowflake allows brands to seamlessly access EUID through Snowflake’s trusted platform. This integration simplifies the process of activating and measuring cross-channel advertising campaigns, ensuring that customer data remains secure and governed on Snowflake’s platform. - EUID: Open-Source Identity Solution:
European Unified ID (EUID) is an open-source identity framework that helps advertisers create holistic, cross-channel campaigns based on authenticated customer data. It offers a more privacy-centric, open, and interoperable approach to digital advertising, addressing the industry’s growing need for transparent solutions. - Seamless Data Integration:
Brands with customer data stored in Snowflake can now easily utilize EUID, making first-party data activation more efficient. EUID enables advertisers to deliver ads more precisely to the right audiences while enhancing campaign insights and targeting accuracy. - Partnership with Simon Data:
Simon Data, an enterprise Customer Data Platform (CDP), is the first partner to leverage the Snowflake EUID integration. This partnership further exemplifies the potential of EUID for advertisers who need a scalable, data-driven solution for audience discovery and campaign optimization. - Privacy-Centric Advertising:
The Trade Desk’s expanded collaboration with Snowflake underscores the industry’s shift towards privacy-centric advertising solutions. EUID on Snowflake Marketplace allows advertisers to utilize first-party data responsibly while enhancing transparency and control over their customer information.
The launch of European Unified ID (EUID) on Snowflake Marketplace marks a significant milestone in the evolution of transparent, data-driven advertising. By combining Snowflake’s secure data platform with The Trade Desk’s open-source identity solution, advertisers can now activate more targeted and privacy-respecting campaigns, ensuring better outcomes and clearer insights across channels.
