Ubie, an AI-driven and medically vetted healthcare prediction platform, has partnered with CMI Media Group, a WPP healthcare media agency, to revolutionize direct-to-consumer (DTC) advertising. The partnership focuses initially on women’s health and hematology/oncology, combining AI-powered symptom checking with precision media to deliver personalized, engaging patient messaging at scale, accelerating diagnosis and treatment pathways.
Partnership Highlights and Industry Challenges
- Addressing Consumer Healthcare Challenges:
- Long waits for appointments and treatments
- Rising healthcare costs
- Low patient engagement
- High volume of conflicting online health information and misinformation
- Need for Patient-Centric Marketing:
Marketers must use personalized, brand-safe approaches to engage healthcare consumers actively seeking reliable health information, replacing traditional broad targeting with precision outreach. - Combining AI and Media Expertise:
Ubie’s medically trained AI decodes symptom patterns, while CMI’s strategic media capabilities enable reaching patients effectively with trusted information and guidance.
Ubie’s AI Symptom Checker Platform
- Highly Accurate and Medically Validated:
The AI symptom checker is free, accessible, and provides personalized information about potential health conditions. - Early Patient Engagement:
Helps patients understand symptoms and directs them toward appropriate care providers and treatments. - Empowering Patient Participation:
Equips users with knowledge to take an active role in their healthcare journey, improving outcomes.
Focus on Women’s Health and Hematology/Oncology
- Critical Need for Education:
Women’s health, especially, benefits from timely, accurate access to medical data and personalized guidance. - DTC Advertising Opportunity:
Allows brands to engage consumers individually and meet their unique health information needs. - Expert Insight:
Julie Hurvitz Aliaga, EVP at CMI Media Group, highlights how new technology enables life-changing access to health data for women.
By viewing healthcare consumers as active partners rather than passive recipients, the Ubie and CMI Media partnership introduces a new paradigm for DTC advertising. This innovative collaboration leverages AI and precision media to deliver personalized, trustworthy healthcare information, improving patient engagement and fostering better health outcomes in critical areas like women’s health and oncology.
