Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
Insights from the Expansion of Universal Ads:
- Enhanced Access to Premium Content:
- Universal Ads now offers access to content from over 15 top publishers, allowing brands to connect with their target audiences in a frictionless manner.
- The platform gives advertisers the ability to buy TV ads with the same ease as purchasing social media ads.
- Publisher Opportunities:
- Publishers can now build their own storefronts, allowing them to sell media directly to advertisers and run ads within their own inventory without fees for either party.
- This feature enables publishers to merchandise their own media packages, offering more control and flexibility.
- Strategic Partnership with Scripps:
- Scripps has joined Universal Ads to increase the visibility of women’s sports, providing advertisers with high-value opportunities to engage with multicultural audiences.
- The partnership offers small and medium-sized businesses access to highly targeted advertising in a premium content environment.
- Targeting Multicultural Audiences:
- Estrella MediaCo highlights the potential of Universal Ads in helping brands reach Hispanic and Black multicultural segments, which contribute significantly to the U.S. GDP.
- Fuse Media offers cross-cultural audience targeting through its diverse channels, helping brands connect with young, multicultural audiences shaping today’s culture.
- Measuring Impact with Strategic Partnerships:
- Universal Ads has partnered with Measured to provide advertisers with insights into how their premium video ads are delivering on business goals through incrementality-based measurement.
- The platform has also collaborated with Ramp, providing businesses with access to premium video inventory and simplifying financial operations.
Universal Ads continues to expand its ecosystem, providing brands with an easier way to advertise in premium video, while offering publishers greater control over their inventory. With strategic partnerships and new publisher additions, Universal Ads is democratizing the premium video category and delivering measurable results for advertisers. The platform’s expansion allows brands to reach audiences at scale, fostering growth and enhancing ad performance.
