As the streaming TV market surges, with over 99% of U.S. households subscribing to at least one service, Upscale AI enters the scene to help ecommerce brands succeed in this new frontier. With $5.5 million in seed and pre-seed funding, Upscale AI introduces Upscale Studio — the first end-to-end AI-native platform designed to create, run, and optimize performance TV ads across leading streaming platforms.
Upscale Studio: A Game-Changer for Ecommerce Brands
Upscale Studio offers ecommerce businesses an all-in-one solution that combines creativity, media buying, and optimization:
- Auto-Generation of Streaming Ads: Brands can easily create streaming-ready video ads using assets from their websites and social media platforms.
- Programmatic Media Buying: Real-time bidding across top Connected TV (CTV) platforms like Netflix, Amazon, and Disney allows for scalable campaign execution.
- AI-Powered Analytics: Integrated machine learning tools help track and optimize ad performance, ensuring maximum return on investment (ROI).
Seed Funding and Backing
Upscale AI raised $5.5 million in seed funding, led by NVP Capital, with participation from Microsoft’s M12, Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital. This investment signals confidence in the company’s innovative approach to transforming TV advertising.
Industry Expertise Behind the Platform
Founded by veterans from Google, Twitter, Salesforce, Moloco, and MNTN, Upscale AI leverages generative AI for high-quality video creation and machine learning for programmatic buying, turning traditional TV ads into automated, scalable, and measurable performance channels.
Industry Expertise Behind the Platform
Founded by veterans from Google, Twitter, Salesforce, Moloco, and MNTN, Upscale AI leverages generative AI for high-quality video creation and machine learning for programmatic buying, turning traditional TV ads into automated, scalable, and measurable performance channels.
Early Adopter Success Stories
Beta access to Upscale Studio is currently available for select ecommerce brands, with early adopters like Branch Furniture and Lalo already experiencing success. Lalo’s Co-Founder and President, Michael Wieder, praised the platform for streamlining TV ad execution and driving higher engagement and ROI.
Microsoft’s Vision for AI Solutions
The launch of Upscale AI aligns with Microsoft’s broader strategy to foster the next wave of AI-native tools for businesses. According to Michael Stewart, Managing Partner at M12, Microsoft is excited to support the development of applications that deliver real business value through AI.
The Growing Streaming Ad Ecosystem
The streaming ad ecosystem is evolving rapidly, with major players like Netflix, Amazon Prime Video, Roku, and Walmart investing heavily in advertising tools. Upscale AI is poised to help brands take full advantage of this growth with its AI-driven platform for performance marketing.
Upscale AI is set to transform how ecommerce brands approach performance TV advertising in the streaming era. With Upscale Studio, brands can create impactful, data-driven TV ads that deliver measurable results across streaming platforms.
