Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. This strategic addition is set to strengthen Viant’s AI-driven innovation and accelerate its next phase of growth in the dynamic digital advertising landscape.
Brett Wilson’s Background and Expertise
- AdTech Pioneer: Co-founder, President, and CEO of TubeMogul, Wilson played a critical role in shaping the programmatic video advertising industry. He led the company from its startup phase in 2007 to its IPO in 2014 (NASDAQ: TUBE) and acquisition by Adobe in 2016.
- AI-Focused Investor: Currently General Partner at Swift Ventures, Wilson has been investing in early-stage AI and robotics companies.
- Board Experience: Wilson also serves on the boards of Tubi, Arize AI, and WeTravel, showcasing a diverse portfolio of involvement in streaming, artificial intelligence, and travel tech.
- Technology and Consulting Roots: Early in his career, Wilson worked at Accenture, leading large-scale financial system implementations.
Strategic Alignment with Viant’s Vision
Tim Vanderhook, CEO and Co-Founder of Viant, expressed enthusiasm about the appointment:
“Brett’s experience founding and scaling adtech companies, along with his work investing in the next generation of AI and automation, aligns perfectly with Viant’s vision for the future.”
Brett Wilson shared his excitement:
“I haven’t been this excited about advertising technology in a decade. The future of advertising is self-driving — with creative, media, measurement and optimization all powered by AI – and the technology is finally catching up with that vision. I’m all in.”
Brett Wilson’s appointment signals a bold step forward for Viant as it deepens its focus on AI-led innovation and continues to challenge the status quo in CTV and programmatic advertising. His expertise is set to be a catalyst for the company’s ambition to shape the future of autonomous, AI-powered media buying.
