VidAU AI Secures Funding to Revolutionize Video Advertising

VidAU AI Secures Funding to Revolutionize Video Advertising

VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.

Funding Goals and Expansion Plans:

  • Global Expansion:
    • VidAU plans to use the funding to accelerate product innovation, expand into high-growth markets like North America and Europe, and enhance talent acquisition.
    • The company aims to achieve a 50% surge in regional users and a 30% increase in its global customer base.
  • Product Innovation:
    • Innovations like shoppable videos, personalized storytelling, and interactive experiences are designed to boost viewer engagement and real-time purchases, meeting the growing demand for content-led commerce.

Performance Expectations:

  • Viewer Engagement:
    • VidAU expects innovations to boost viewer engagement by 50% and increase campaign effectiveness by 30%.
  • User Satisfaction:
    • Early feedback suggests a 20% increase in user satisfaction within six months.
  • Platform Growth:
    • VidAU projects a 300% revenue increase, a 200% rise in users, and a 65% boost in global customer satisfaction by 2025.

Innovative AI Tools for Video Creation:

  • AI-Powered Tools:
    • VidAU’s platform helps create videos quickly and seamlessly, transforming product links into polished, multilingual videos in just minutes.
    • The platform offers creative flexibility with tools such as digital avatars, multilingual voiceovers, and cinematic animations to enhance user experience.
  • Data-Driven Insights:
    • VidAU utilizes A/B testing and data-driven insights to optimize campaigns, ensuring maximum results for users.

Leadership and Vision:

  • CEO Joanna Chan and Co-Founder Andy Liu are driving VidAU’s vision to transform video advertising, making it accessible for businesses of all sizes.
  • Chan emphasizes that this investment brings them closer to making video a game-changer for brands, while Liu focuses on turning video into a direct path to purchase for consumers.

Industry Trust and Ethical AI:

  • VidAU has earned the trust of industry leaders like Anker, Miniso, and eBay, thanks to its commitment to ethical AI practices, strong security, and an easy-to-use interface.

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