Your Demand Generation team launches a campaign with relevant Personalization, focused targeting, and engagement. However, weeks later, some users reported data misuse. After a regulatory audit, gaps in consent and improper handling of personal data are uncovered. The reputation takes a hit, resulting in client loss. Ignoring data privacy can erode the engine you’ve built…
VI Marketing and Branding (VI) has taken home ten honors at the 46th Annual Telly Awards, solidifying its national reputation for emotionally resonant storytelling and strategic creative work. With more than 13,000 entries submitted from around the globe, VI’s wins underscore the agency’s impact in behavior-change marketing, cultural storytelling, and purpose-driven campaigns.
In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.
In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.
The CTV creative bottleneck just met its match.
streamr.ai, a GenAI platform built to democratize streaming TV advertising, has become one of the first to integrate Google’s Veo 3, the latest generative video model capable of producing cinematic-grade content. The result: brands and nonprofits can now create high-quality 1080p and 4K CTV ads in minutes—without dropping five figures on traditional production.
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.
In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.
Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
