Ad Council and NHTSA Launch New PSA “Lost in a Flash” to Combat Buzzed Driving
The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) have unveiled a new public service advertisement (PSA), “Lost in a Flash,” aimed at curbing buzzed driving across the United States. Launched during the deadliest months for alcohol-impaired crashes—July and August—the PSA highlights how a single poor decision behind the wheel can irreversibly change lives.