AdMeasurement Archives

InnovidXP Launches Pixel-Free Purchase Attribution for Ad Impact

Innovid, a leading independent software platform in AdTech, has announced a major upgrade to its measurement tool, InnovidXP. The update introduces pixel-free purchase attribution, allowing marketers to track and optimize ad performance based on tangible business outcomes like sales lift, ROAS, and incrementality. By partnering with Affinity Solutions, Innovid now connects ad exposures with billions of in-store and online purchase transactions—offering a transformative shift in how advertisers evaluate and optimize campaigns.

MGID Partners with IAS to Elevate Ad Measurement and Optimization

BusinessWire2 months ago2 months ago03 mins

MGID, a global native advertising platform, has announced a strategic partnership with Integral Ad Science (IAS) to replace the recently discontinued Oracle Moat and strengthen its ad measurement, campaign performance, and brand safety capabilities. This collaboration aims to provide advertisers with transparent, optimized, and data-driven advertising experiences.