DoubleVerify (NYSE: DV), a leading platform for verifying media quality and optimizing ad performance, has expanded its DV Authentic Attention® product to TikTok, marking the first TikTok Marketing Partner offering that measures attention at the impression level.
Scowtt, the AI-powered ad optimization startup, has secured $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures. Founded just last year, the company is aiming to reshape the $300 billion performance marketing industry with predictive AI models that leverage first-party CRM data.
The programmatic advertising world has spent the past decade chasing automation. What it hasn’t enjoyed nearly enough of is accountability. With an estimated $26.8 billion in ad spend wasted each year due to opaque supply chains, hidden fees, and sub-par inventory, the industry keeps circling the same problem: automation without transparency breeds inefficiency.
EDO, the TV outcomes company, has integrated its Convergent TV measurement solution into The Trade Desk, marking a milestone in programmatic advertising. This partnership brings investment-grade outcomes data directly into the workflow of marketers using The Trade Desk — empowering brands to measure, optimize, and act on their convergent TV investments with greater intelligence and speed.
The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.
