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July 8, 2025
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Tag: AdTech

Globant Launches FUSION: AI-Powered Marketing Suite Aims to Redefine the Full Funnel
  • News

Globant Launches FUSION: AI-Powered Marketing Suite Aims to Redefine the Full Funnel

PR Newswire2 weeks ago2 weeks ago06 mins

At this year’s Cannes Lions Festival, Globant—best known for fusing enterprise tech with bold innovation—announced something that may just shake up how CMOs approach their marketing pipelines. Meet Globant FUSION, the company’s latest AI suite built specifically for full-funnel marketing, content creation, and advertising.

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European Ad Industry Saved €3.45B From Fraud in 2023—But €1B Still Slips Through the Cracks
  • News

European Ad Industry Saved €3.45B From Fraud in 2023—But €1B Still Slips Through the Cracks

PR Newswire2 weeks ago2 weeks ago05 mins

In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.

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A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.