adtechedge Archives - AdTechEdge

Adobe Supercharges GenStudio with AI-Powered Video, Display, and Multilingual Tools for Scalable Content Creation

Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…

Ignite Visibility Crowned Top Global Digital Marketing Agency by Clutch for Spring 2025

PRWeb3 days ago3 days ago04 mins

In a competitive field of over 112,000 agencies, Ignite Visibility has emerged as the top digital marketing agency in the world, earning the coveted top spot in Clutch’s Spring 2025 Global Awards. This recognition solidifies the San Diego-based firm’s status as a powerhouse in performance-driven marketing, selected among the top 15 agencies globally for its proven ability to consistently deliver high-impact digital strategies.

PayPal Storefront Ads Turn the Open Web Into a Checkout Lane

PR Newswire3 days ago3 days ago06 mins

In a bold push to redefine how people shop online, PayPal is rolling out Storefront Ads, a new ad format that brings fully shoppable storefronts directly into display units across the open web. Rather than redirecting users to merchant websites, these ads let users browse, purchase, and return to their content—without ever leaving the page.

Havas Launches “Beyond the Brief” to Champion Neurodivergent Creativity at Cannes Lions

PR Newswire3 days ago3 days ago06 mins

The advertising industry talks a lot about inclusion. This week at Cannes Lions 2025, Havas is turning that talk into action with the launch of “Beyond the Brief”—a global campaign that boldly reframes how the industry views neurodivergent talent in a world increasingly influenced by AI and creative disruption.

News

Stagwell Launches Unreasonable Studios to Fuse Entertainment and Brand Storytelling at Scale

PR Newswire3 days ago3 days ago06 mins

In a bold move to reshape how creative content is developed, scaled, and distributed, Stagwell (NASDAQ: STGW) has officially launched Unreasonable Studios (UNR)—a unified global production powerhouse that merges branded content, entertainment, and creator-led storytelling into a single entity.

FOX Invests in The Lighthouse to Launch Creator-Led IP Franchises

PR Newswire3 days ago3 days ago06 mins

In a move that underscores the shifting center of gravity in media and advertising, FOX Advertising has announced a strategic investment in The Lighthouse, a real-world creative studio and campus space built for creators by Whalar Group. The deal, revealed at Cannes Lions 2025, isn’t just about bricks and mortar—it’s a stake in the future of creator-led intellectual property (IP) and immersive brand storytelling.

Frameplay and iion Join Forces to Create the World’s Largest In-Game Advertising Network

PR Newswire3 days ago3 days ago05 mins

In a landmark move for the in-game advertising space, Frameplay and iion have announced a strategic partnership designed to create the largest unified global reach for game-based ad inventory. The deal brings together Frameplay’s pioneering intrinsic in-game advertising exchange with iion’s expansive platform covering over 4,000 gaming titles across APAC and EMEA.

Anoki and The Trade Desk’s Ventura OS Team Up to Redefine FAST TV for OEMs

BusinessWire3 days ago3 days ago06 mins

In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.

Clinch’s Copilot Wins Newsweek AI Impact Award for Revolutionizing Programmatic Campaigns

PR Newswire3 days ago3 days ago05 mins

In an increasingly saturated field of AI marketing solutions, Clinch has carved out a space of its own—and just earned serious validation for it. The AI-powered ad tech company was just named a winner in the 2025 Newsweek AI Impact Awards, securing top honors in the AI Marketing category for its Copilot product, an agentic AI designed to streamline and supercharge programmatic advertising campaigns.

Mininglamp Launches AdEff: AI Ad Testing Tool That Promises Speed, Scale, and Smarter Creative Decisions

PR Newswire3 days ago3 days ago07 mins

In an era where consumer attention is fleeting and creative quality can make or break a campaign, Mininglamp Technology has unveiled AdEff, a next-gen AI-powered ad testing platform designed to revolutionize how global marketers evaluate and optimize ads.