The Trade Desk Unveils OpenSincera to Advance Transparency in AdTech
Global advertising technology leader The Trade Desk has launched OpenSincera, a groundbreaking application aimed at enhancing transparency and efficiency across the digital advertising ecosystem. Built on the foundation of data from Sincera—acquired earlier this year by The Trade Desk—OpenSincera is now freely available to all participants in the ad tech industry, including competitors, advertisers, and publishers.