Marketscience Benchmarks Generative AI for Marketing Data: Claude Leads in Practical Performance
As marketing teams grapple with fragmented data across CRMs, social channels, and analytics platforms, Marketscience has released a landmark report that evaluates how leading generative AI models perform on the everyday challenges marketers face. Titled “Streamlining Marketing Data Management with Generative AI,” the report compares ChatGPT, Claude, and DeepSeek on practical tasks like data cleaning, cross-table recognition, time series analysis, and code generation for ETL pipelines.