Cadent Launches Advanced Supply Category Targeting for Advertisers
Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.