A marketing team relies on the same demand gen strategies it has been using for five years, such as generic email blasts and outdated lead scoring models. Their approach wastes the budget, journeys are nonlinear, and digital noise is exhausting. Traditional demand-gen tactics are no longer sustainable. The cookies are crumbling. User behavior is fragmented…
The advertising landscape is constantly evolving, with innovators pushing the boundaries of how brands connect with their audiences. In a groundbreaking collaboration that promises to redefine digital out-of-home (DOOH) advertising, FLO Advertising, a leader in mobile digital billboard innovation, has teamed up with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, a global leader in mobility-based out-of-home media. This powerful alliance has culminated in the launch of the world’s first 3D Holographic Experience Truck. Kicking off on the iconic Las Vegas Strip, this revolutionary advertising platform is poised to roll out to major cities nationwide, ushering in a new era of high-impact, engaging brand experiences. This article will explore the synergistic partnership behind this innovation, the key features of the 3D Holographic Experience Truck, and its immense potential to transform how brands capture attention in the AdTech space.
Welcome, Bartosz! You worked your way up from being a content marketer to serving as the CMO at Zeropark. Please share with us the backstory of this incredible journey. Thank you for having me! I was hired by Commerce Media Tech (then Codewise) back in 2017 to take care of organic marketing activities for one…
Hello, Marie-Lou! Walk us through the milestones in your marketing career and how you arrived at the position of Head of Marketing at DanAds. Before joining DanAds, my career was a global adventure in marketing, spanning various sectors like entertainment and technology and countries including France, the UK, and the UAE. This international exposure honed…
What’s the story behind your journey to becoming CEO of Oraki? Back in 1998, my path from finance to leading Oraki began. It was a journey sparked by a deep passion for technology and advertising. The adventure really kicked off when I founded Ad4ever, a pioneer in digital ads. Following its acquisition, I shifted to Oraki…
Noel Hamill, Global CMO of parcelLab, shares insights on customer experience, post-purchase marketing, and growth strategies in this AdTechEdge interview.
Barry Padgett, CEO of Amperity, discusses innovations in customer data platforms and the future of ad tech in this insightful AdTechEdge interview.
The future of SaaS in the media industry: Interview with Anders Lithner, CEO, Brand Metrics
MarTech Edge Interview with Gareth Holmes, VP of Commercial Strategy & Media at SeenThis
Strategies for Super Apps: Navigating Market Saturation and Unlocking Growth in Emerging Regions
