Interticket and Nielsen Sports Debut AI-Powered Platform to Revolutionize Soccer Media Measurement

Interticket and Nielsen Sports Debut AI-Powered Platform to Revolutionize Soccer Media Measurement

In a move that could reshape how soccer sponsorships are measured and monetized, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a first-to-market, AI-powered media measurement platform for in-game soccer advertising. Designed specifically for Interticket’s roster of sports media clients, the tool blends traditional viewership metrics with next-gen sponsor exposure analysis, promising unmatched transparency for advertisers in live sports environments.

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AI, Scalability & Leadership: The CTO’s Strategic Edge | Creatopy’s Ovidiu Gavril

AI, Scalability & Leadership: The CTO’s Strategic Edge | Creatopy’s Ovidiu Gavril

I believe the CTO role is evolving into a dual role – visionary technologist and AI strategist – responsible not just for shipping scalable systems, but for embedding AI and adaptability at every layer of the product and organization. With AI dramatically boosting productivity inside teams, I believe CTOs should get closer to the code than ever – whether leading 20 engineers or 500 – so they can deeply understand the tools, guide architecture decisions, and move fast with confidence.

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