Pearl Media’s Midtown Digital Network Drives Holiday Ad Engagement in NYC

Pearl Media’s Midtown Digital Network Drives Holiday Ad Engagement in NYC

As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.

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Comscore Taps HyphaMetrics to Boost CTV & Cross-Platform Audience Precision

Comscore Taps HyphaMetrics to Boost CTV & Cross-Platform Audience Precision

In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow

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Spectrum Science Launches Omnichannel Media Division for Biopharma

Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.

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