AudienceTargeting Archives

consumr.ai & Strategus Partner to Redefine Programmatic & CTV with AI-Powered Social Signal Intelligence

EIN Presswire2 weeks ago2 weeks ago06 mins

In a move poised to transform how advertisers connect with today’s digitally active consumers, consumr.ai, the AI-powered consumer intelligence and “AI twin” platform, has announced a strategic partnership with Strategus, a leader in programmatic Connected TV (CTV). The partnership, revealed in May 2025, is designed to bridge the gap between real-time audience behavior and targeted media activation — unlocking the next generation of precision contextual advertising.

The Trade Desk Launches European Unified ID (EUID) on Snowflake Marketplace to Enhance Cross-Channel Advertising

BusinessWire2 months ago2 months ago03 mins

The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.

Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation

EIN Presswire2 months ago2 months ago04 mins

Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.